Growth Marketing Manager - Remote

Overview

The Growth Marketing Manager will accelerate Tebra’s demand generation through innovative strategies and execution, focusing on optimizing conversion rates across various digital platforms.

In Short

• Lead demand generation initiatives through strategic marketing.
• Optimize conversion rates on microsites, landing pages, and email campaigns.
• Develop and manage advanced chat strategies using vendor tools.
• Conduct A/B testing and analyze data for continuous improvement.
• Collaborate with sales and marketing teams for alignment on objectives.
• Manage quarterly experimentation roadmaps for conversion rate optimization.
• Train and manage AI chatbots for enhanced customer engagement.
• Analyze chat performance metrics to improve interaction quality.
• Lead partnerships with chat vendors for effective tool utilization.
• Stay updated on best practices in chat strategies.

Requirements

• 4+ years of experience in conversion rate optimization.
• Expertise in A/B testing and multivariate testing.
• Familiarity with chat vendor tools and managing vendor relationships.
• Strong knowledge of landing page builders and CMS systems.
• Experience with paid media strategies and email marketing.
• Proficient in data analysis tools like Salesforce and Google Analytics.
• Effective communication skills for cross-functional collaboration.
• Familiarity with HTML/CSS/JS is a plus.

Benefits

• Healthcare benefits and wellness resources.
• Discounts for work-from-home essentials.
• Access to fitness programs and mental health resources.
• Collaborative and diverse work environment.
• Opportunities for professional growth and development.