Marketing Operations Manager - Remote

Overview

The Marketing Operations Manager ensures efficient campaign execution, managing the marketing technology ecosystem and improving processes, and supporting the marketing budget. This role coordinates marketing, sales, and operations to boost growth and measurable outcomes.

In Short

• Oversee end-to-end campaign workflows, from planning through execution and measurement.
• Provide operational support for marketing campaigns, demand generation programs, and events.
• Partner with marketing team, sales operations, and product marketing to ensure campaign alignment with business priorities.
• Manage and track the marketing budget to ensure accurate allocation and ROI measurement.
• Identify and implement process improvements for greater scalability and efficiency.
• Ensure compliance with GDPR, data privacy, and regulatory requirements.
• Monitor and optimize the lead management process across MQL → SQL → Opportunity → Closed Won.
• Partner with cross-functional teams to support sales enablement initiatives.
• Drive adoption of best practices in tools, data management, and campaign execution.
• Provide insights and reporting to marketing leadership to drive strategy and investment decisions.

Requirements

• 12+ years of experience in marketing operations, performance marketing, or marketing enablement.
• Experience with marketing automation platforms, such as Marketo or Eloqua.
• Experience managing complex operational initiatives, including budget oversight and vendor compliance.
• Experience in data visualization and reporting tools such as Power BI or Tableau.
• Experience with business-to-business (B2B) marketing.
• Experience driving cross-functional collaboration in highly matrixed organizations.
• Experience managing teams and agencies driving high-impact content.

Benefits

• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off, and voluntary benefits.