Head of Content - Remote

Overview

The Head of Content is responsible for setting the overall content strategy, defining quality standards, and interpreting performance data to drive continuous improvement. This is a strategic, customer-facing role that ensures content aligns with business goals and delivers measurable impact. The position requires strong analytical skills, leadership, and expertise in B2B content marketing.

In Short

• Develop and maintain comprehensive content strategies tailored to customer needs.
• Define and oversee content roadmaps, ensuring alignment with client goals and overall marketing strategy.
• Set standards and specifications for content, ensuring consistency and high quality across all assets.
• Provide strategic direction to copywriters, editors, designers, and other creatives.
• Lead content ideation and innovation, ensuring strategies evolve with market trends.
• Set content goals and KPIs, aligning with customer acquisition, engagement, and retention objectives.
• Analyze content performance metrics to determine effectiveness.
• Work directly with customers to define their content strategies and align with their business goals.
• Drive continuous improvement in content quality and effectiveness.
• Coach teams on content best practices and strategic execution.

Requirements

• Strong analytical skills and experience in performance analysis.
• Proven leadership experience in content strategy and marketing.
• Expertise in B2B content marketing and customer engagement.
• Familiarity with Google Analytics and CRM tools.
• Excellent communication and collaboration skills.
• Ability to mentor and train internal teams.
• Knowledge of industry trends and best practices in content marketing.
• Ability to work in a fast-paced environment and adapt to changes.

Benefits

• Opportunity to shape and lead content strategy.
• Collaborative work environment with cross-functional teams.
• Professional development and training opportunities.
• Flexibility to work remotely from anywhere in South Africa.
• Competitive salary and benefits package.