Senior Product Marketing Specialist - Remote

Overview

The Senior Product Marketing Specialist at Tala will drive go-to-market strategies for new financial products, focusing on building customer-centric experiences and fostering growth across global markets.

In Short

• Drive go-to-market strategy for new product launches.
• Partner with country integrated marketing leads to execute on GTM strategies.
• Monitor and report on early customer perception and feedback.
• Spearhead product positioning and messaging grounded in market insights.
• Build cross-functional partnerships across diverse teams.
• Articulate product value to customers across channels.
• Define user segments and create tailored campaigns.
• Develop understanding of customer needs through analysis.
• Work in a fast-paced, dynamic environment with distributed teams.
• Strong writing skills and attention to detail are essential.

Requirements

• 2+ years experience in Product Marketing.
• Experience managing mobile marketing campaigns.
• Ability to create effective go-to-market plans.
• Comfortable in a fast-paced environment.
• Strong analytical skills and ability to translate data into insights.
• Natural problem solver and thoughtful marketer.
• Self-starter with a solution-oriented attitude.
• Understanding of the global digital lending ecosystem preferred.
• Experience launching products for developing markets preferred.

Benefits

• Join a mission-driven company with a global impact.
• Work in a remote-first environment.
• Collaborate with a diverse team across various countries.
• Opportunities for professional growth and development.
• Contribute to meaningful financial solutions for underserved markets.