Senior Global Product Marketing Specialist - Remote

Overview

The Senior Global Product Marketing Specialist at Tala will be responsible for launching new financial products across global markets, creating customer-centric experiences, and driving customer adoption and retention.

In Short

• Develop and execute global playbooks for Product Marketing Management (PMM).
• Drive go-to-market planning for new country launches.
• Partner with marketing functions to align launch timelines.
• Deliver localized messaging strategies for market launches.
• Monitor early customer perception and feedback.
• Spearhead product positioning and messaging for launches.
• Build cross-functional partnerships across diverse teams.
• Articulate product value to customers through various channels.
• Define user segments and create tailored campaigns.
• Develop understanding of customer needs through analysis.

Requirements

• 2+ years experience in Product Marketing.
• Experience managing mobile marketing campaigns.
• Ability to create and communicate effective go-to-market plans.
• Comfortable in a fast-paced, dynamic environment.
• Capable consumer of modern analytics tools.
• Strong writing skills and attention to detail.
• Natural problem solver and thoughtful marketer.
• Self-starter with a solution-oriented attitude.
• Understanding of the global digital lending ecosystem (preferred).
• Experience launching products in developing markets (preferred).

Benefits

• Opportunity to make a positive impact in the world.
• Work in a mission-driven organization.
• Remote-first approach with global team collaboration.
• Access to diverse markets and customer segments.
• Professional growth and development opportunities.