Senior Performance Marketing Manager - Remote

Overview

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more.

In Short

• Own and operate paid marketing programs end-to-end, including strategy and execution.
• Manage spend and campaigns across various digital channels.
• Develop and execute an experimentation roadmap for performance and brand campaigns.
• Define and track key metrics in partnership with other teams.
• Write creative briefs and partner with brand teams to develop ad creative.
• Analyze campaign performance and share insights across the team.
• Collaborate cross-functionally to ensure performance programs amplify broader GTM strategy.
• Stay current on ad platform changes and best practices.
• 4-7+ years of experience in B2B performance marketing.
• Strong analytical skills and comfort with tools like Looker and Google Analytics.

Requirements

• Experience in B2B performance marketing, preferably in a high-growth SaaS company.
• Ability to scale and optimize paid programs across multiple channels.
• Strong analytical mindset and communication skills.
• Outcome-oriented with a desire to build the best performance marketing program.
• Curiosity about target audiences and willingness to experiment.

Benefits

• Inclusive, flexible work environment.
• Competitive total compensation package including salary and equity.
• Comprehensive group benefits with no waiting period.
• Remote-first company with options for in-office collaboration.
• Support for personal and professional development.
• Flexible paid time off program.
• Build-your-own home office setup.
• Generous parental leave program.