Senior Lifecycle Marketing Manager (CRM) - Remote

Overview

The Senior Lifecycle Marketing Manager will be responsible for ensuring every interaction with our customers is at the right time, with the right content, to the right person, and through the right channel. This role demands a tech-savvy individual proficient in CRM marketing automations, including triggers, flows, and experience with automating emails, IAMs, and push notifications.

In Short

• Contribute to the development and refinement of Sweatcoin’s CRM strategy.
• Plan, execute, and optimize one-off and recurring campaigns.
• Map and improve the lifecycle journey.
• Design and implement automated workflows and triggers.
• Partner with data analysts to test, learn, and iterate on campaigns.
• Identify opportunities to segment audiences and personalize content.
• Continuously refine and automate email, push notifications, and IAM communication.

Requirements

• Over 3 years of CRM, retention, or email marketing experience.
• Proficient with CRM platforms like Braze, Hubspot, Iterable, or MoEngage.
• Numerically proficient with tools like Looker, Amplitude, or Tableau.
• Strong ability to guide email design and craft compelling copy.
• Proven experience working with developers, analysts, and other stakeholders.
• Strong strategic thinking, problem-solving skills, and attention to detail.

Benefits

• Remote-friendly & Flexible hours.
• Apple devices for work.
• Health insurance coverage.
• WellBeing program.
• Unlimited time-off policy.