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User Engagement Lead - Remote

Posted 15 weeks ago

Overview

As the User Engagement Lead, you will drive user onboarding, engagement, re-activation, and social connection, ensuring users feel consistently motivated and satisfied. You will own lifecycle marketing campaigns that utilize data-driven insights to enhance the user journey.

In Short

  • Collaborate with product team for feature discovery and launches.
  • Drive KPIs through various communication channels.
  • Lead onboarding optimization for new users.
  • Utilize behavioral triggers for user engagement.
  • Design personalized outreach for inactive users.
  • Plan event-based campaigns to promote participation.
  • Work closely with cross-functional teams for campaign alignment.

Requirements

  • 5+ years in user engagement and lifecycle marketing.
  • Expertise in CRM and lifecycle marketing platforms.
  • Strong copywriting and content creation skills.
  • Proven success in driving user activation and engagement KPIs.
  • Fluent in English.

Benefits

  • Remote-friendly & Flexible hours.
  • Apple devices for work.
  • Health insurance coverage.
  • WellBeing program.
  • Unlimited time-off policy.

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