Acquisition Specialist (Digital Acquisition) - Remote

Overview

SWATX is on the lookout for an Acquisition Specialist with expertise in both traditional and digital acquisition strategies. This pivotal role will involve developing, implementing, and optimizing acquisition campaigns to attract and retain clients across various channels. The ideal candidate will have a strong understanding of customer acquisition techniques and digital marketing tools to effectively drive growth.

In Short

• Design and execute comprehensive acquisition strategies that align with business objectives.
• Analyze market trends and customer behavior to inform acquisition tactics.
• Manage and optimize digital acquisition channels including SEO, PPC, social media, and email marketing.
• Monitor and report on key performance indicators (KPIs) related to acquisition efforts.
• Collaborate with marketing and sales teams to ensure alignment and maximize conversion rates.
• Conduct A/B testing and other experimental methods to enhance acquisition strategies.
• Build and maintain relationships with vendors and partners to expand acquisition opportunities.
• Oversee the development of acquisition content, ensuring it resonates with target audiences.
• Stay updated with industry trends and best practices in acquisition and digital marketing.

Requirements

• Strong understanding of customer acquisition techniques.
• Experience with digital marketing tools.
• Proficiency in managing SEO, PPC, social media, and email marketing campaigns.
• Ability to analyze data and derive actionable insights.
• Excellent communication and collaboration skills.
• Experience in A/B testing and performance monitoring.
• Ability to build and maintain vendor relationships.
• Knowledge of industry trends and best practices.

Benefits

• Opportunity to work in a pivotal role within the organization.
• Collaborative work environment with marketing and sales teams.
• Access to the latest tools and technologies in digital marketing.
• Professional development opportunities.
• Flexible working hours.