Product Marketing Specialist - Remote

Overview

The Product Marketing Specialist at Super Dispatch is responsible for creating and executing tailored marketing strategies for each customer segment within the auto transportation industry. This role involves developing positioning, messaging, and go-to-market strategies to drive the adoption of products.

In Short

• Develop and execute marketing strategies for product adoption.
• Craft compelling product positioning and messaging.
• Collaborate with product, sales, and customer success teams.
• Create content such as case studies and sales enablement materials.
• Analyze competitive landscape and customer needs.
• Enable sales and customer teams with tools and content.
• Measure success of marketing initiatives and refine strategies.

Requirements

• Proven experience in product marketing.
• Strong knowledge of auto transport needs and trends.
• Ability to develop marketing strategies for customer engagement.
• Expertise in creating compelling product messaging.
• Experience working cross-functionally with teams.
• Ability to analyze market data for marketing decisions.
• Strong written and verbal communication skills.
• Ability to manage multiple projects in a dynamic environment.
• A passion for the auto transport industry.

Benefits

• Unlimited Vacation (PTO).
• Fully remote/work from home role.
• Gym membership/wellness stipend.
• Opportunities for professional growth and development.