Account Development Representative (ADR) - Remote

Overview

As an Account Development Representative (ADR) on our Higher Education Growth team, you’ll play a pivotal role in expanding Strata’s footprint in the market. Your efforts will directly contribute to building a strong sales pipeline and amplifying our marketing initiatives.

In Short

• Identify and engage prospective higher education customers through outbound calls and emails using SalesLoft, focusing on driving new business.
• Develop and manage a robust database of qualified prospects within target accounts.
• Generate new sales opportunities through inbound and outbound prospecting, as well as through Strata’s business development channels.
• Own sales activity goals, consistently exceeding pipeline targets and revenue-driving metrics.
• Support marketing-driven lead generation efforts by executing pre-show and post-show strategies for trade shows and webinars.
• Conduct research on target accounts, identifying key decision-makers and strategizing personalized outreach.
• Facilitate sales discovery meetings working closely with Regional Account Executives to ensure.
• Build trustworthy relationships with your Regional Account Executives to collaborate on territory campaigns.
• Initiate and create territory campaigns based on specific regional themes.
• Responsible for contributing 75% of the new business pipeline and maintaining consistent pipeline generation that is 3X Annual Target + growth year over year.

Requirements

• 1+ years of sales (SDR / BDR / Inside Sales) experience (preferably in SaaS, finance, or higher education).
• A track record of exceeding sales activity metrics and pipeline targets.
• Exceptional communication skills—whether on the phone, in writing, or via webinar presentations.
• Proven ability to research, prospect, and engage customers.
• A self-starter mindset with a passion for growing new business, especially in higher education.
• Experience with Salesforce, SalesLoft, LinkedIn and ZoomInfo is a plus.
• Local to Chicago and willing to participate in our in-office policy, 2 days per week (Tues / Wed / Thurs).

Benefits

• Comprehensive benefits package including retirement benefits, health and welfare benefits, paid time off, parental leave, life and accident insurance, and other voluntary and well-being benefits.
• Annual bonus based on both individual and company performance.