Marketing Manager - Remote

Overview

At STON.fi, we’re expanding beyond our core DEX and DeFi protocols. We're seeking a Marketing Manager to develop strategic marketing plans to increase brand awareness, drive user acquisition, and support product growth across multiple channels.

In Short

• Develop comprehensive marketing strategies for products, services, and promotional campaigns
• Analyze data from analytics platforms and search consoles to identify growth opportunities
• Create and manage detailed media plans
• Execute promotional campaigns, analyze their effectiveness, and report on results
• Design prototypes for landing pages, oversee production, coordinate tasks, and approve outcomes
• Craft and execute targeted advertising and PPC campaigns, working independently or coordinating with external vendors
• Produce diverse types of content, including landing pages, social media posts, and advertising creatives
• Develop and manage email marketing campaigns
• Implement and utilize analytical systems to monitor and report on campaign performance
• Engage in content marketing and leverage user-generated content to enhance brand visibility and engagement

Requirements

• 3+ years of experience in marketing roles, ideally within blockchain, cryptocurrency, DeFi, or related emerging tech sectors
• Proven track record of developing and executing successful marketing campaigns that drive growth, user acquisition, and engagement
• Strong proficiency in analyzing data from analytics platforms such as Google Analytics
• Experience in creating and managing detailed media plans, including budgeting and timeline coordination
• Demonstrated success in executing promotional campaigns, measuring their effectiveness, and producing clear, actionable reporting
• Basic to intermediate skills in designing landing pages and digital prototypes, with the ability to oversee production and coordinate cross-functional teams effectively
• Expertise in planning and running targeted advertising and PPC campaigns, both independently and through collaboration with external vendors
• Excellent content creation skills encompassing various formats such as social media posts, ads, and email marketing
• Strong project management and coordination abilities, capable of juggling multiple initiatives and ensuring timely delivery
• Fluent in both Russian and English (spoken and written)

Benefits

• Full ownership of a complex, strategic product
• Opportunity to help build the infrastructure that will power next-generation DeFi applications