Senior Lifecycle Marketing Manager - Remote

Overview

As a Senior Lifecycle Marketing Manager at Step, you will own the development and execution of lifecycle programs that engage, educate, and inspire the next generation to achieve financial independence.

In Short

• Develop best-in-class lifecycle programs that span each stage of the customer journey.
• Leverage consumer insights to build a personalization strategy.
• Own the day-to-day execution of email, in-app, SMS, and push campaigns.
• Improve and ideate around Step’s loyalty and premium programs.
• Create experimentation roadmaps and regularly test new hypotheses.
• Lead the creative development process for channel assets.
• Identify new automation trends and implement best practices.

Requirements

• 5+ years of experience in consumer (B2C) lifecycle marketing.
• Extensive channel experience with email, push notifications, SMS, and in-app messaging.
• An analytical and experimental mindset.
• Experience in working closely with Product and Engineering teams.
• Experience with marketing automation tools such as Braze.
• Thrives in a fast-paced environment.
• Team-oriented mindset and the ability to work with a wide range of individuals.
• A can-do attitude and willingness to shift gears.

Benefits

• Competitive salary based on experience, with full medical and dental benefits.
• High potential for growth.
• Stock in an early-stage startup.
• Flexible WFH and vacation policy.
• Paid parental Leave.
• Employee referral program.
• 401K plan.