Digital Marketing Associate Director - Remote

Overview

The Digital Marketing Associate Director will be responsible for driving digital strategy and tactics for SpringWorks’ commercial product(s), as well as other clinical-stage programs. This role will enable high-impact product, and disease communications across all digital channels in partnership with all functions and serve as the critical bridge between the commercial teams and our IT business partners.

In Short

• Drive digital strategy for commercial products.
• Implement digital marketing tactics including CRM, SEO, SEM, and social media.
• Develop and optimize marketing websites.
• Collaborate with cross-functional teams.
• Analyze trends to optimize marketing spend and performance.
• Oversee innovative solutions for decision-making.
• Evaluate emerging trends and marketing strategies.
• Create personalized content based on audience research.
• Strong analytical skills required.
• Experience with pharmaceutical marketing.

Requirements

• Bachelor's degree required; MBA preferred.
• 7+ years in pharmaceutical brand marketing.
• 5+ years in digital marketing/multi-channel strategy.
• Experience with patient and HCP marketing.
• Deep understanding of multichannel marketing tactics.
• Experience with A/B testing and data analytics.
• Strong grasp of pharmaceutical MLR processes.
• Familiarity with Salesforce Marketing Cloud and Veeva systems.
• Strong interpersonal communication skills.
• Ability to travel occasionally.

Benefits

• Competitive salary range of $152,250.00 - $200,000.00.
• Discretionary annual bonus based on performance.
• Best-in-class benefits for employees.
• Opportunities for professional growth.
• Inclusive company culture focused on accountability.