Growth Marketing Manager - Remote

Overview

Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.). Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave).

Sparrow is headquartered in San Francisco with remote employees across the country. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems.

In Short

• As a Growth Marketing Manager, you will lead and execute data-driven marketing strategies to drive user acquisition.
• You will have a direct impact on the growth of the company by leveraging analytics to identify growth opportunities.
• This position reports to our Head of Demand Generation.

What you will do

• Develop campaigns with a deep understanding of customer pain points and Sparrow’s product and services.
• Support building out and optimizing multi-channel approach and A/B tests across various marketing channels.
• Drive end-to-end campaign execution through audience identification and project management.
• Collaborate with internal teams across Marketing, Sales, Product, and CX.
• Leverage data to analyze marketing funnels and test results to enhance user experience.

Requirements

• BA/BS degree.
• 4+ years in growth marketing, preferably in a B2B SaaS environment.
• Demonstrated experience in executing acquisition strategies across various channels.
• Strong cross-functional collaboration and project management skills.
• Familiarity with marketing automation systems, Salesforce, and other common tools.
• Ability to understand complex acquisition funnels and experience in data analysis.

Benefits

• Impactful work supporting employees during critical times.
• Resources and scale of a fast-growing venture-backed company.
• Diversity of experiences within the team.