Marketing Manager, Patient Engagement - Remote

Overview

Re‑architecting U.S. healthcare demands speed, precision, and an obsession with details. Cadence is building a remote care delivery system that keeps older people healthy, out of the hospital, and at home. By pairing each patient with a dedicated clinical team that reviews their health every day, versus every few months, we catch issues early and intervene before they escalate. The result: measurably better outcomes for patients and less administrative burden for clinicians.

Today, Cadence supports tens of thousands of active patients nationwide. Our AI‑powered system and scalable clinical model enable proactive, population‑level care. We’re among the fastest‑growing companies in healthtech, and we’re just getting started.

In Short

• Own the post-enrollment member engagement and retention strategy across activation, education, engagement, and win-back.
• Build and optimize journeys across email, SMS, print, app, and other channels to keep members active in Cadence programs over time.
• Write and refine patient-facing content in the Cadence brand, including automated campaign copy, educational messages, and program communications.
• Build and manage journeys in Iterable, Lob, Twilio, Regal, and Cadence’s custom journey-building tools.
• Monitor conversion and engagement metrics, identify drop-off points, and use testing and segmentation to improve performance.
• Pull your own data and make practical recommendations about what to change next across channel, timing, audience, and message.
• Partner closely with Clinical Operations and Product to turn care workflows, new features, and program updates into clear, action-oriented messaging.
• Develop campaigns that reinforce program value, answer common questions, reduce confusion, and build trust with patients managing chronic conditions.
• Create scalable frameworks, reusable content modules, and campaign playbooks that support growth across multiple health system partners.
• Communicate performance, insights, and recommendations clearly to internal stakeholders and cross-functional partners.

Requirements

• 4–7 years of experience in lifecycle marketing, customer engagement, content marketing, or CRM, ideally in healthcare, digital health, health tech, or other highly regulated consumer environments.
• Strong hands-on experience building and optimizing multi-step lifecycle campaigns, not just briefing or overseeing them.
• Excellent writing and editing skills, with the ability to turn complex healthcare concepts into clear, empathetic, motivating patient communications.
• Proven ability to connect content decisions to business results by tracking metrics, spotting drop-off, and iterating based on performance data.
• Comfort pulling your own data and using it to evaluate campaign effectiveness, prioritize opportunities, and recommend the next best action.
• Experience working cross-functionally with Product, Operations, Clinical, and Growth teams to bring campaigns to life.
• Strong judgment and attention to detail, especially in environments where clarity, accuracy, and patient trust matter.
• Ability to thrive in ambiguity and build from scratch in a fast-moving environment.
• Familiarity with AI-enabled tools and a practical instinct for using them to speed up content development, personalization, and testing.

Benefits

• Autonomy to tackle big, complex problems that matter.
• An opportunity to improve lives every single day.
• A chance to shape a category‑defining company at scale.
• Medical, dental, and vision insurance.
• Competitive total compensation and meaningful equity.
• TelaDoc (virtual primary care).
• National and local discounts powered by TriNet.
• Unlimited PTO and paid holidays.
• Remote equipment setup and home office stipend.
• Paid Parental Leave.
• 401K and 401K match.
• Charitable Donation Match program.