Performance Marketing Specialist - Remote

Overview

We’re looking for a Performance Marketer who loves precision — someone equally comfortable building Meta campaigns, testing landing pages, and digging into the data to understand what’s working and why. You’ll own paid social execution, reporting, and conversion optimization, ensuring our funnel runs as efficiently as possible.

In Short

• Build, manage, and optimize campaigns across Facebook and Instagram.
• Set up structured testing plans across audiences, creative, and messaging.
• Track daily and weekly pacing to ensure efficient use of spend.
• Collaborate with the creative team to evaluate ad assets based on performance data.
• Lead A/B and multivariate tests on landing pages.
• Partner with design and dev teams to implement test variations.
• Analyze user behavior data to identify optimization opportunities.
• Build and maintain robust UTM tracking across all campaigns.
• Troubleshoot attribution and pixel tracking issues.
• Strong communication skills to translate performance data into business insights.

Requirements

• 3–5+ years of experience in paid social campaign management.
• Experience running CRO and landing page experiments.
• Strong analytical and quantitative skills.
• Working knowledge of UTM structures and conversion tracking.
• A bias toward action and execution.
• Strong communication skills.
• Bonus: experience in healthcare or DTC growth environments.

Benefits

• Work with a lean, fully-remote U.S. team.
• Opportunity to make a measurable impact in healthcare.
• Be part of a Series B startup backed by notable investors.
• Dynamic and fast-paced work environment.
• Ownership of your projects and initiatives.