Email Marketing Specialist - Remote

Overview

The Email Marketing Specialist will be responsible for providing comprehensive email support across our email systems. This person will be responsible for understanding the email systems, managing email calendars and ensuring email delivery doesn’t overlap or overload customers. Additionally, they will support Salesforce Account Engagement (Pardot) form creation for website landing pages and syncing those across other marketing tools like Salesforce and webinar tools. They will partner with the Marketing, Product Marketing and Sales teams to deliver email campaigns that align with company goals and strategies.

In Short

• Develop and execute targeted email campaigns to drive engagement and activation across business lines, aligning with buyer and customer lifecycle segments.
• Manage diverse email programs, including nurture sequences, newsletters, product updates, and sales enablement communications to support business objectives.
• Oversee Pardot administration, including email workflows, automation, system integrations, database hygiene, segmentation, and third-party integrations via tools like Zapier.
• Conduct A/B testing and analyze performance metrics to optimize messaging, design, cadence, deliverability, and overall campaign effectiveness.
• Act as the liaison between marketing, product marketing, sales, sales operations, and Salesforce admins to ensure strategic alignment and execution of email communications.
• Ensure consistency, compliance, and performance tracking across all Sojern team email communications while maintaining best practices.
• Provide strategic guidance on email marketing tools and platforms, balancing automation with personalization for various communication needs.
• Maintain accurate system integrations to ensure email activity is logged in Salesforce (via Pardot) for full communication transparency.
• Support landing page form integration, lead routing, and automation workflows in collaboration with web and marketing teams.
• Ensure mobile-friendly, optimized email designs while reviewing messaging for brand consistency and accuracy.
• Stay informed on email marketing trends, industry benchmarks, and emerging strategies to enhance engagement and drive growth.
• Manage inbound email marketing requests, the email calendar, Asana workflows, marketing inboxes, and Google Calendar syncs for seamless coordination.

Requirements

• BA/BS degree, preferably in Communications, Marketing, or Advertising
• 3+ years of experience in customer success, communications, or a digital marketing role
• Consistent track record of successfully managing multiple email marketing campaigns and experience using Pardot
• Detail-oriented and project management skills with a high standard for quality
• Excellent and demonstrated written and communication skills
• Great collaborator, team player, and have the ability to build a working relationship with cross-functional team
• Ability to work in a fast-paced environment and problem solve effectively
• Proficiency in Excel or Google Sheets to complete advanced functions, such as VLOOKUP and pivot tables
• Familiarity with Webflow, webinar tools, Google Workspace and basic HTML knowledge, Stripo, Zapier, Salesforce, Asana

Benefits

• Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community
• Flexibility: Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration
• Connection: Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As
• Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources
• Growth: Learning & development stipend, mentorship program, career development programs, leadership training
• Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)