Customer Marketing & Advocacy Specialist - Remote

Overview

The Customer Marketing & Advocacy Specialist role owns Sitemate’s customer proof and reviews engine end-to-end. This includes consistently generating high-quality reviews on platforms such as G2 and Capterra, coordinating and drafting customer case studies, and maintaining a structured proof library that supports marketing, sales, and AI-driven initiatives.

This role ensures external trust signals and customer evidence are always current, credible, and easy to deploy across the business. It is a highly operational role focused on repeatable execution, strong processes, and quality output at scale.

In Short

• Proactively reach out to customers to request and secure reviews on platforms such as G2 and Capterra
• Coordinate case study outreach, including scheduling, interviews, and follow-ups
• Draft written case studies and customer proof content, incorporating feedback and approvals
• Maintain and organise a central proof library for use across the website, sales assets, and internal tools
• Publish and update proof-related web pages and assets, using AI tools where helpful
• Track weekly and quarterly targets and report on progress and outcomes
• Experience in content, technical writing, customer-facing roles, or similar
• Strong written and spoken English
• Comfort with direct outbound communication (email and phone)
• Strong organisational skills and attention to detail

Requirements

• Experience writing case studies, customer stories, or technical documentation
• Familiarity with product-led or B2B SaaS environments
• Experience supporting GTM teams with proof or enablement assets
• Exposure to AI tools for drafting, summarisation, or content workflows
• CRM tools (e.g. Salesforce)

Benefits

• Competitive, performance-based remuneration
• Equity options - own a piece of what you’re helping to build
• 20 days paid annual leave, plus sick, carer’s, and compassionate leave
• Parental leave - 16 weeks for primary and 6 weeks for secondary carers
• Learning & Development - professional growth budget and transparent career plans
• Laptop and home office setup budget
• Flexible work - remote or hybrid options
• Community & Connection - global offsites, monthly all-hands and “Life Story” sessions