Remote Otter LogoRemoteOtter

Senior Digital Marketing Strategist - Remote

Posted 3 weeks ago
Marketing
Full Time
USA

Overview

We’re seeking an experienced and forward-thinking Senior Digital Marketing Strategist to lead and evolve digital marketing initiatives across the entire customer journey.

In Short

  • Lead and evolve SEO strategy, focusing on AI search trends.
  • Drive full-funnel conversion rate optimization projects.
  • Create and optimize user-centric journeys and flows.
  • Support optimization of paid channels with focus on ROAS and CAC.
  • Implement and optimize conversational AI chat experiences.
  • Leverage analytics tools for optimization.
  • Foster a growth mindset and culture of experimentation.

Requirements

  • 6+ years of experience in digital marketing.
  • Deep expertise in SEO and AEO strategy.
  • Proven success in driving CRO tactics.
  • Strong background in website strategy and UX.
  • Knowledge of conversational marketing platforms.
  • Familiarity with paid media campaign optimization.
  • Analytical mindset with experience in GA4 and other tools.
  • Strong communication skills and collaborative spirit.
  • Proactive self-starter in a fast-paced environment.

Benefits

  • Opportunity to work in a passionate and innovative environment.
  • Growth opportunities in a $30B market.
  • Great team and company culture.
  • Commitment to creating a diverse and inclusive workplace.
Sitecore logo

Sitecore

Sitecore is a leading digital experience platform that empowers some of the world's largest and most innovative brands to create unforgettable digital connections with their customers. With a mission to enhance customer engagement, Sitecore integrates content, commerce, and data into a cohesive platform that delivers millions of personalized digital experiences daily. Trusted by blue-chip companies like American Express, Porsche, and Starbucks, Sitecore is driven by a diverse team of passionate individuals across over 25 countries. The company's commitment to collaboration, innovation, and inclusivity is reflected in its award-winning culture and values, making it a dynamic place to work in the enterprise software industry.

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