SEO & SEA Online Marketing Specialist - Remote

Overview

The SEO & SEA Online Marketing Specialist will coordinate and manage online marketing channels with a focus on SEA and SEO, developing and implementing innovative paid media strategies.

In Short

• Coordinate and manage online marketing channels focused on SEA and SEO.
• Develop and implement innovative paid media strategies, including A/B testing and performance analysis.
• Optimize the website for better search engine visibility.
• Create compelling ads, promotional materials, and landing pages for maximum conversion.
• Utilize 1st-party data for GDPR-compliant lead generation campaigns.
• Monitor KPIs and create reports for data-driven optimization.
• Manage budget for paid channels and optimize for conversion rates.
• Collaborate closely with internal teams and external partners.

Requirements

• Experience in digital marketing with a focus on SEA and SEO.
• Solid knowledge of Google Ads, ideally also Bing Ads.
• Familiarity with SEO tools and web analytics tools like GA4.
• Very good German and good English skills.
• Experience with CMS and CRM systems is a plus.
• Passion for data-driven marketing and trend optimization.
• Structured and solution-oriented work style with high responsibility.
• Strong communication skills and team spirit.

Benefits

• Attractive salary with flexible working hours and partial home office.
• Above-average contribution to company pension scheme.
• Company health insurance supplement.
• Employee discounts.
• Culture of informal communication.
• High degree of creative freedom in a supportive work environment.
• Attractive development opportunities in a modern company.
• Internal training opportunities.
• Health management and sports offerings.
• Team and company events.