Online Social Marketing Specialist - Remote

Overview

Capgemini is seeking a highly motivated and creative Online & Social Marketing Specialist for a top 10 US Insurance Carrier.

In Short

• Manage day-to-day operations of paid Display & Social Media Acquisition plans.
• Create and manage campaigns focused on key KPIs of sales calls and premium.
• Optimize in-market campaigns to deliver effective results.
• Analyze campaign performance for management reporting.
• Manage monthly digital media budget.
• Collaborate with analytics team for dashboard creation.
• Lead audience management and segment creation.
• Coordinate with cross-functional teams for campaign execution.
• Recommend innovative approaches for lead generation.
• Manage vendors and partnerships for campaign execution.

Requirements

• Experience in digital marketing and social media.
• Strong analytical skills for performance measurement.
• Proficiency in managing budgets and optimizing campaigns.
• Ability to collaborate with cross-functional teams.
• Familiarity with display advertising technologies.
• Excellent communication and organizational skills.

Benefits

• Opportunity to work with a leading global insurance group.
• Dynamic and creative work environment.
• Potential for professional growth and development.
• Collaboration with diverse teams and stakeholders.