Associate Product Marketing Manager - Remote

Overview

We’re looking for an Associate Product Marketing Manager to support the go-to-market strategy for Sinch Engage. In this role, you’ll collaborate across teams to position Sinch Engage as the multichannel marketing platform of choice. You’ll execute compelling messaging, aid in driving adoption, and support revenue growth by aligning product capabilities with market needs.

In Short

• Educate and execute against market research to identify trends, customer needs, and competitive landscape for voice communication solutions.
• Educate and execute target audience segments and tailor strategies to address their specific difficulties and goals.
• Support go-to-market strategies for Sinch’s voice products, ensuring timely and successful launches.
• Collaborate with product marketing leader, product management, sales, and marketing teams to align strategies and prioritize initiatives.
• Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise products.
• Create clear, compelling value propositions and messaging for voice products that resonate with key customer segments.
• Develop sales enablement materials, including product one-pagers, presentations, case studies, and FAQs.
• Produce high-quality content such as blogs, webinars, whitepapers, and videos to promote voice solutions.
• Collaborate with account teams to identify and showcase customer success stories.
• Track and report on the performance of marketing initiatives, using data to inform future strategies.

Requirements

• Strong understanding of product marketing principles.
• Experience in market research and analysis.
• Ability to create compelling messaging and value propositions.
• Excellent communication and collaboration skills.
• Proficiency in content development and campaign design.
• Experience with performance measurement and analytics.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Collaborative team culture.
• Professional development opportunities.
• Flexible working arrangements.