Lead Content Writer - Remote

Overview

The Lead Content Writer plays a critical role within the marketing team, producing clear, compelling, and conversion-focused content for Served With Honor and its veteran-serving brands.

In Short

• Write and oversee high-quality content across digital channels: websites, landing pages, blogs, email, paid ads, and social media.
• Follow and execute against a content strategy that aligns with marketing goals and veteran audience needs.
• Craft content using the hook–story–offer framework for maximum engagement and clarity.
• Edit and optimize existing content for grammar, clarity, emotional resonance, SEO, and lead generation.
• Format and publish content using WordPress, with a focus on SEO and accessibility.
• Support multimedia efforts with clear, concise video scriptwriting as needed.
• Create internal communications and event-related content such as announcements, invites, and updates.
• Collaborate with cross-functional departments to support marketing campaigns and initiatives.
• Stay current on veteran-related topics, content marketing best practices, and evolving SEO trends.
• Support other copy and editing needs from HR, executive leadership, and internal teams as needed.

Requirements

• 3+ years of experience in content writing, copywriting, or digital marketing.
• Demonstrated excellence in: Website and landing page copy, Ad copy (e.g., Google, Facebook, LinkedIn), Email and social copy.
• Hook–story–offer copywriting.
• Strong command of written English and grammar, with high attention to detail.
• Ability to write empathetically for a veteran and military-connected audience.
• Strong verbal and written communication skills.
• Ability to both take direction and lead content execution independently.
• Experience with Microsoft Office tools (Teams, Word, Excel, PowerPoint, Outlook).
• Comfort working in a fully remote, collaborative environment.
• Must provide own home office setup, including: Reliable high-speed internet.

Benefits

• Healthcare: PPO and HSA plans.
• Retirement: 401(k) with up to 3% employer match.
• Flexible Spending: Health Savings Account (HSA) & Flexible Spending Accounts (FSA).
• Paid Time Off: 30 Days Paid Time Off (PTO), plus 12 paid holidays, including Christmas closure.
• Insurance: Short and Long-Term Disability, Life Insurance.
• Family & Medical Leave: Paid Parental Leave, Military Leave, and Bereavement Leave.
• Other Benefits: Employee discounts, Jury Duty Pay, Time-Off to Vote, and more.