Brand Manager - Remote

Overview

The Brand Manager is responsible for maintaining the organization’s public image through the implementation of marketing initiatives developed through communicating with company executives and marketing personnel. Responsible for developing, implementing, and executing marketing initiatives and creating campaigns that reinforce the organization’s overall branding and desired image through an omnichannel strategy.

In Short

• Develops custom marketing and advertising strategies
• Manages relationships with outside agencies
• Works closely with Content, Social, Email, & Video functional leaders
• Creates and manages campaigns that attract the target audience
• Reviews and approves creative & social content
• Analyzes brand positioning and consumer insights
• Shapes and communicates our vision and mission
• Establishes performance specifications and sales estimates
• Measures and reports performance of all marketing campaigns
• Actively monitors market trends and consumer markets

Requirements

• Bachelor’s degree in Marketing or related field
• 5+ years’ experience in a Brand Manager role
• Proven ability to develop brand and marketing strategies
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Must have a home office space with high-speed, reliable internet

Benefits

• Healthcare: PPO and HSA plans
• Retirement: 401(k) with up to 3% employer match
• Flexible Spending: Health Savings Account (HSA) & Flexible Spending Accounts (FSA)
• 30 Days Paid Time Off (PTO), plus 12 paid holidays
• Insurance: Short and Long-Term Disability, Life Insurance
• Paid Parental Leave, Military Leave, and Bereavement Leave
• Employee discounts, Jury Duty Pay, Time-Off to Vote, and more