Brand Manager - Remote

Overview

The Brand Manager will work closely with the Communications and Customer Service leadership to establish and enhance brand recognition and trust among the customers and communities served by Energy Trust of Oregon. This role is responsible for overseeing all aspects of marketing related to the brand, ensuring consistent customer perception and effective outreach.

In Short

• Develop brand differentiation strategies and brand messaging.
• Lead internal brand team to implement brand strategies.
• Oversee creative and media buying scopes and budgets.
• Enforce compliance with brand guidelines across all channels.
• Support community-specific brand content development.
• Analyze and optimize brand performance across marketing channels.
• Expand relationships with diverse content creators and agencies.
• Support public relations strategies for brand efforts.
• Manage annual brand marketing plans and budgets.
• Hire and supervise staff for brand marketing.

Requirements

• Experience in brand management and marketing strategy.
• Strong understanding of market research and consumer insights.
• Proven ability to lead teams and manage projects effectively.
• Excellent communication and interpersonal skills.
• Experience with budget management and media buying.
• Commitment to diversity, equity, and inclusion in marketing practices.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills to assess brand performance.
• Experience in public relations and community engagement.
• Willingness to travel to the office quarterly.

Benefits

• Competitive salary range.
• Opportunity to work with a recognized nonprofit organization.
• Flexible work location options including remote and hybrid.
• Commitment to diversity and inclusion in the workplace.
• Engagement in community and public relations activities.