Remote Otter LogoRemoteOtter

Email & ABM Specialist - Remote

Posted Yesterday
Marketing
Full Time
Worldwide

Overview

The Email & ABM Specialist will take ownership of marketing automation, nurture programs, and account-based campaigns, driving measurable pipeline impact and engaging target audiences.

In Short

  • Build, launch, and manage segmented email campaigns and multi-touch nurtures.
  • Write tailored email copy for different personas, industries, and funnel stages.
  • Build, validate, and refine account and contact lists in Clay.
  • Manage ABM campaign lists and integrations with Salesforce/Pardot (or HubSpot/Marketo).
  • Collaborate with Performance Marketing Specialist to align messaging across email and ads.
  • Implement scoring, segmentation, and triggers to improve MQL→SQL conversion.
  • Analyze performance data and deliver actionable insights.
  • Manage UTM and tracking for attribution accuracy.

Requirements

  • 3+ years in B2B marketing automation (Pardot, HubSpot, Marketo, or similar).
  • Hands-on experience executing ABM campaigns.
  • Experience writing B2B email copy that drives engagement.
  • Familiarity with Clay or similar audience/list-building platforms.
  • Knowledge of Salesforce (or other CRM) integrations.
  • Bonus: experience in consulting or technology services marketing.
  • Bonus: knowledge of financial services, logistics, or TMT industries.

Benefits

  • Opportunity to join a forward-thinking AI-first company.
  • Make a direct impact on pipeline growth.
  • Environment to thrive and grow in marketing automation.
Scale Army logo

Scale Army

Scale Army is a dynamic and rapidly growing full-service digital agency that specializes in high-quality content creation services for businesses in the home services, restaurant, and hospitality industries. The agency focuses on enhancing clients' online presence and driving engagement through visually compelling and creative video content. With a commitment to innovation and creativity, Scale Army is dedicated to producing impactful short-form videos optimized for social media platforms like Instagram and TikTok.

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