Senior Manager, Mid and Upper Funnel Marketing - Remote

Overview

Join Rover, a company dedicated to connecting pet parents with loving pet sitters and dog walkers, as a Senior Manager/Director for Mid and Upper Funnel Marketing, driving customer acquisition across multiple channels.

In Short

• Lead the Performance Marketing team.
• Focus on Paid Social, Online Video, and Offline Advertising Channels.
• Drive new customer acquisition across US and international markets.
• Manage a high-performing marketing team.
• Oversee agency selection and negotiation.
• Partner with Marketing Analytics for reporting and optimizations.
• Plan and execute tests of new strategies and channels.
• Stay ahead of industry trends and competitor strategies.
• Foster a collaborative and inclusive culture.
• Set and manage performance metrics and targets.

Requirements

• 5+ years managing marketing teams.
• 10+ years in marketing with expertise in various channels.
• Bachelor’s Degree in marketing, business, or STEM field.
• Strong skills in goal setting, reporting, and performance management.
• Experience with agency management.
• Ability to adapt marketing plans based on trends.
• Proficiency in data analytics and storytelling.
• Excellent communication skills.
• Experience with app advertising platforms is a plus.
• Experience with consumer brands, especially pet-related, is ideal.

Benefits

• Competitive compensation.
• Long-term incentive plan.
• 401k.
• Flexible PTO.
• Comprehensive benefits package.
• Bring your dog to work.
• Doggy benefits including adoption support.
• Stocked fridges and catered lunches.
• Regular team activities.