Principal Product Manager - Remote

Overview

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

In Short

• Lead the development and GTM strategy of a new product category at Roofr, focused on helping our customers grow their businesses through inbound digital marketing and outbound demand generation.
• Work closely with a major strategic partner on the commercialization and productization of a self-driving digital marketing AI solution.
• Work as part of a dedicated product development team to productize this solution, as well as to own and build additional complementary offerings in-house.
• Build relationships with pilot customers to better understand their businesses and to identify the most important problems for our top-of-funnel products to solve.
• Partner with leaders of customer-facing teams to operationalize how to sell, onboard, and support this new product category.

Requirements

• 5+ years of experience as a software product manager, ideally in a high-velocity, B2B SaaS environment.
• A demonstrated ability to break large problems down into smaller, testable hypotheses.
• A strong intuition for product design and user experience.
• Significant customer research, user testing, and/or product analytics experience and expertise.

Benefits

• 1st week of employment is mandatory PTO.
• 1 Friday off per month (laundry days).
• Company-wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer paid benefits.
• RRSP/401k match.
• Generous Parental Leave policy.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.