Marketing Operations Specialist - Remote

Overview

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

In Short

• Support the day-to-day execution and optimization of marketing systems and processes.
• Execute and optimize the marketing tech stack.
• Ensure data cleanliness and assist with campaign execution across multiple channels.
• Collaborate with Lifecycle Marketing, Revenue Ops, and Growth teams.
• Build and optimize workflows in HubSpot.
• Maintain data cleanliness and segmentation in HubSpot.
• Support campaign execution through A/B testing and performance tracking.
• Monitor email deliverability and health scores.
• Pull reports and build dashboards for insights on campaign performance.
• Support integrations across various marketing tools.

Requirements

• 2–3 years of experience in a Marketing Ops or similar role.
• Strong understanding of marketing automation and lifecycle workflows.
• Comfortable working with marketing data and metrics.
• Familiarity with HubSpot integrations.
• Experience with data visualization tools like Tableau.
• Strong collaboration and communication skills.
• Ability to work independently in a fast-paced environment.

Benefits

• Mandatory PTO during the first week of employment.
• 1 Friday off per month.
• Company-wide paid shutdown between Christmas and New Years.
• Flexible time off and 80% employer-paid benefits.
• RRSP/401k match and generous parental leave policy.
• Home office setup stipend and internet allowance.
• Remote first culture with team retreats.