Vice President, Brand Media - Remote

Overview

As Vice President of Brand Media, you’ll lead Rocket’s brand media strategy and execution across all upper-funnel channels, ensuring the brand’s media presence aligns with organizational mission and transforms the housing experience through radical simplicity, trust, and innovation.

In Short

• Lead the strategic development of brand media campaigns across various channels.
• Develop long-term brand media plans aligning with business goals.
• Integrate media strategy with SEO, CRM, and Performance Media.
• Oversee briefing, planning, and execution of brand campaigns.
• Ensure use of data and measurement frameworks in every campaign.
• Champion innovation by testing new platforms and formats.
• Guide campaign architecture development.
• Lead and develop brand media professionals.
• Manage agency relationships ensuring alignment and quality.
• Evaluate and guide brand sponsorships and initiatives.

Requirements

• 10+ years of experience in brand media strategy and execution.
• Proven success with upper-funnel and integrated campaigns.
• Deep knowledge of media planning and performance measurement.
• Experience leading media agency relationships.
• Strong leadership and communication skills.
• Experience integrating various marketing strategies.

Benefits

• Comprehensive health benefits for you and your family.
• 401K retirement plan.
• Paid time off.
• Support for individual well-being and growth.
• Career growth opportunities.