Vice President, Paid Media - Remote

Overview

The Vice President of Paid Media will lead Highwire's digital marketing strategy, focusing on paid media programs across various platforms while fostering an inclusive and empowering environment.

In Short

• Lead omnichannel paid media strategy for B2B and B2C campaigns.
• Oversee paid social, SEM, programmatic display, and media partnerships.
• Serve as a trusted senior advisor to clients.
• Develop and mentor a team of media specialists.
• Collaborate with analytics leads to establish KPIs.
• Drive new business pitches and represent Highwire through thought leadership.
• Ensure executional excellence in media strategies.
• Foster a collaborative and high-performance culture.
• Utilize data to refine media strategies and prove ROI.
• Build strong client relationships rooted in trust and results.

Requirements

• 10+ years of paid media experience in an agency or integrated marketing environment.
• Proven success in managing complex media programs.
• Deep understanding of B2B and healthcare/tech sectors.
• Strong client-facing communication and presentation skills.
• Expertise in media buying tools and analytics platforms.
• Strategic thinker linking media plans to business objectives.
• Entrepreneurial mindset to shape and grow practice areas.
• Track record of mentoring high-performing teams.

Benefits

• Competitive salary and merit-based bonuses.
• Hybrid work model to suit your schedule.
• Excellent vacation policy including extended breaks.
• 401K match and comprehensive health benefits.
• Home office equipment stipend and wellness benefits.
• Supportive culture with opportunities to learn and grow.
• Dog-friendly work environment.
• Quarterly fun events and recognition programs.