Product Marketing Manager - Remote

Overview

As the Product Marketing Manager, you will drive market adoption and financial growth by transforming deep insights into compelling product marketing strategies. This role’s mission will focus on positioning, messaging, and go-to-market strategies that resonate with the K-12 education sector, ultimately enhancing customer engagement and success.

In Short

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
• Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers).
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
• Craft and regularly update compelling messaging and positioning strategies in line with market demands.
• Develop and execute customer engagement and retention strategies to reduce churn.
• Partner with campaign marketing to enhance customer communications and engagement campaigns.
• Work with product managers to develop go-to-market strategies for new product launches and feature launches.
• Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
• Develop positioning, messaging and thought leadership strategies for Multi-lingual Learners (ML).

Requirements

• Experience in product marketing or related field.
• Strong analytical skills and market research capabilities.
• Excellent communication and presentation skills.
• Ability to work collaboratively across teams.
• Familiarity with K-12 education market.
• Experience developing sales enablement tools.
• Proficiency in customer engagement strategies.
• Strong project management skills.
• Ability to adapt messaging for diverse audiences.
• Experience with campaign marketing.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development.
• Supportive work environment.
• Flexible working hours.
• Health and wellness programs.
• Collaborative team culture.
• Access to cutting-edge marketing tools.
• Opportunity to make a significant impact in the education sector.
• Work with a passionate team.
• Engagement in innovative projects.