CRM Content Team Lead - Remote

Overview

We are seeking a CRM Content Team Lead to create and execute comprehensive CRM content strategies for an international iGaming company. This role involves optimizing content performance and ensuring brand consistency across various communication channels.

In Short

• Create and execute CRM content strategies across email, push, SMS, and in-app.
• Optimize content using performance metrics.
• Ensure consistent brand voice across all CRM communication channels.
• Collaborate with CRM marketers, analysts, designers, and product teams.
• Build a library of templates and automated lifecycle campaigns.
• Conduct A/B tests on subject lines, formats, and copy.
• Monitor competitors and apply relevant best practices.
• Lead and manage a team of copywriters.

Requirements

• Minimum 3 years of iGaming experience with a focus on CRM content.
• Strong knowledge of slots, live casino, bonus systems, and wagering mechanics.
• Fluent in English (C1 level or higher).
• Hands-on experience with CRM platforms.
• Excellent communication and analytical skills.
• Experience working in cross-functional teams.
• Creative mindset with a strong focus on performance and results.

Benefits

• Global flexibility to work from anywhere.
• 20 working days of vacation.
• Paid sick leave.
• Learning coverage.
• Team building programs.
• Mental health programs.
• Sport coverage.
• Medical insurance.