CRM Content Team Lead (iGaming) - Remote

Overview

The CRM Content Team Lead will be responsible for creating and executing CRM content strategies to enhance customer engagement and retention in the iGaming sector.

In Short

• Create and execute CRM content strategies across various channels.
• Optimize content based on performance metrics.
• Ensure brand voice consistency across all communications.
• Collaborate with various teams including marketing and design.
• Build templates and automated lifecycle campaigns.
• Conduct A/B tests to refine content effectiveness.
• Monitor competitors and implement best practices.
• Lead and manage a team of copywriters.

Requirements

• Minimum 3 years of iGaming experience focused on CRM content.
• Strong knowledge of gaming mechanics and systems.
• Fluent in English (C1 level or higher).
• Hands-on experience with CRM platforms.
• Excellent communication and analytical skills.
• Experience in cross-functional team environments.
• Creative mindset focused on performance results.

Benefits

• Remote work flexibility.
• 20 working days of vacation.
• Quarterly bonuses based on KPIs.
• Paid sick leave.
• Learning coverage for professional development.
• Team building programs.
• Mental health programs.
• Sport coverage.
• Medical insurance.