Lead CRM Manager (iGaming) - Remote

Overview

We are looking for a Lead CRM Manager to own and drive our multi-channel customer communication and promotion strategies across email, SMS, push notifications, and other direct marketing channels. This role is crucial for enhancing player engagement, improving retention, and supporting revenue growth within our fast-paced iGaming environment.

In Short

• Plan, execute, and optimize CRM campaigns across various channels.
• Design personalized customer journeys using automation tools.
• Manage bonus and promotion strategies to enhance engagement.
• Monitor campaign performance using key CRM metrics.
• Run A/B tests to optimize messaging and offers.
• Own CRM calendar for timely campaign delivery.
• Refine customer segmentation and targeting strategies.
• Collaborate with data, marketing, and product teams.
• Identify lifecycle marketing opportunities.
• Stay updated on industry trends for innovative CRM ideas.

Requirements

• 4+ years of experience in CRM or lifecycle marketing in iGaming.
• Strong knowledge of CRM platforms like Customer.io.
• Experience managing retention campaigns via various messaging channels.
• Deep understanding of email marketing technical setups.
• Expertise in customer segmentation and automation.
• Solid understanding of bonus structures and loyalty programs.
• Experience with cross-functional team collaboration.
• Analytical mindset with proficiency in A/B testing.
• Background in data-driven CRM strategies.
• Ability to work in a fast-paced environment.

Benefits

• Remote work environment for a healthy work-life balance.
• Unlimited paid time off.
• Paid national holidays.
• Company-provided MacBook for productivity.
• Flexible independent contractor agreement.