Manager, Direct Marketing - Remote

Overview

Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria to Egypt and now Senegal, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities. By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

In Short

• Lead the planning and execution of direct marketing campaigns across all our active markets, focusing on activations that drive awareness and customer acquisition.
• Manage the direct marketing team to ensure campaigns are executed on time, within budget, and to expected standards.
• Develop and manage a calendar of high-impact offline marketing events, activations, and partnerships aligned with business goals.
• Use performance data and field insights to refine direct marketing strategies and improve ROI.
• Ensure all brand touchpoints in direct marketing channels are consistent, engaging, and aligned with our brand voice.
• Identify and explore new opportunities for on-ground engagement, partnerships, and brand presence.
• Collaborate with Product, Growth, and other brand teams to ensure alignment between offline and digital campaigns.
• Track, report, and analyze campaign results using relevant KPIs to inform future efforts and team performance.

Requirements

• Proven experience in direct marketing and customer acquisition strategies.
• Strong leadership and team management skills.
• Excellent organizational and project management abilities.
• Ability to analyze data and derive actionable insights.
• Strong communication and interpersonal skills.
• Experience in planning and executing marketing events.
• Knowledge of brand management principles.
• Ability to work collaboratively across teams.

Benefits

• Competitive salary and benefits package.
• Opportunity to make a significant impact in the healthcare sector.
• Work with a dynamic and passionate team.
• Professional development and growth opportunities.