Direct Marketing Manager - Remote

Overview

The Direct Marketing Manager will focus on attracting new customers using direct channels like events, email, referrals, influencers, and offline advertising. This role involves planning and running campaigns, creating engaging content, and working closely with other teams to ensure everything aligns with the company’s goals. The manager will also track campaign performance, share results, and find ways to improve outcomes.

In Short

• Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising.
• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising.
• Develop high-impact content aligned with business goals to support customer acquisition and engagement.
• Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives.
• Manage referral and influencer programs to increase brand visibility and conversions.
• Use analytics tools to track performance and optimize campaigns.
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations.
• Ensure consistent messaging and content distribution across channels for maximum reach.
• Provide actionable insights and performance updates to stakeholders.
• Build relationships with external partners, including media agencies and influencers.

Requirements

• Proven experience in direct marketing and customer acquisition.
• Strong project management skills.
• Excellent communication and collaboration abilities.
• Experience with analytics tools and performance tracking.
• Ability to create engaging content.
• Familiarity with influencer marketing and offline advertising strategies.
• Strong relationship-building skills.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Contribute to meaningful healthcare solutions.
• Collaborate with diverse teams.
• Flexible working arrangements.