Analyst, Paid Search | Energy - Remote

Overview

Are you passionate about building a best-in-class consumer growth engine? Step into a client-facing role that combines consultancy with consumer advocacy, guiding individuals to make optimal energy decisions for their homes. Join us in reshaping the energy landscape by de-commoditizing electricity and transforming it into a household conversation topic. In this role, you are responsible for implementing, optimizing, and analyzing paid search campaigns to drive performance. You’ll be charged with identifying opportunities to drive revenue, and instilling data-driven best practices. If you like data, marketing, and analytics, you’ve come to the right place.

In Short

• Create and execute innovative paid search campaigns for Red Ventures brands and our partners.
• Manage day-to-day execution and analysis of paid search campaigns across Google Ads & Microsoft Advertising platforms within budget.
• Identify and test opportunities for account growth and optimization.
• Analyze and give recommendations for driving account growth.
• Translate complex business problems into clear, measurable projects.
• Leverage machine learning algorithms and data processing tools to manipulate large datasets.
• Analyze the impact of your data products, experiments, and/or deployments.
• Stay close to the cutting edge in deep learning and generative AI.
• Learn from some of the best and brightest paid search thought-leaders in the industry.

Requirements

• 1-2 years of experience in data-driven marketing and/or data science.
• Strong analytical background in marketing.
• Ability to collect, mine, and manipulate data from disparate sources.
• Experience in Google Ads (AdWords) & Microsoft Advertising.
• Understanding of bidding optimizations and experience optimizing towards CPA or ROAS goals.
• Foundational analytics toolkit - data extraction, manipulation, and visualizations (e.g., SQL, Pandas, Tableau).
• Self-starter with willingness to drive the business forward.
• Outstanding communication skills at all levels.
• Experience in paid social platforms (Facebook, Twitter, Snapchat, TikTok) a plus.

Benefits

• Health Insurance Coverage (medical, dental, and vision).
• Life Insurance.
• Short and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Paid Time Off.
• Holiday Pay.
• 401(k) with match.
• Employee Assistance Program.
• Paid Parental Bonding Benefit Program.