Senior Analyst, Paid Search Bidding - Remote

Overview

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

We are looking for a Senior Paid Search Analyst to work on data-led analytical elements of our paid search program. You will be part of a dynamic and innovative team, where autonomous decision-making, self-motivation and flexible thinking is encouraged. You will play a crucial role in shaping the future success of the company.

In Short

• Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue.
• Seek out and implement improvements to our existing automated paid marketing systems.
• Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance.
• Apply analytical techniques to measure the true return of our SEM spend.
• Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met.
• Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans.
• Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance.

Requirements

• Bachelor's degree in Business / Maths / Statistics or a related quantitative field.
• 2+ years experience working in a data analytics position, preferably in a digital marketing environment.
• Ability to turn complex data into compelling storytelling and actionable recommendations.
• Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures.
• Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis.
• Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making.
• Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail.
• Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills.
• Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus.

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
• “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.