Regional Marketing Specialist South - Remote

Overview

The Regional Marketing Specialist is responsible for driving brand activation through marketing initiatives across Red Bull's marketing mix pillars (brand, consumer collecting, sports, culture, communication). The role involves collaborating with the Regional Marketing Manager to drive relevant marketing in the region and build a strong network with opinion leaders and key influencers.

In Short

• Collaborate with the Regional Marketing Manager to create and support marketing opportunities.
• Develop and execute ideas and programs to deepen consumer understanding of product features.
• Implement programs using best practices to meet local needs.
• Drive consumer trials through activities aligned with brand values and consumer expectations.
• Communicate tailored messages across various consumer occasions and campaigns.
• Coach Student Marketeers to foster brand love.
• Train Student Marketeers for sales support.
• Collaborate with global athletes and local talents for brand promotion.
• Create memorable consumer experiences to enhance brand presence.
• Lead creative processes to capture campus trends and needs.

Requirements

• Experience in sports, events, or marketing agency roles.
• Experience as a Student Marketeer is a plus.
• Strong knowledge and network in local music, dance, and sports scenes.
• Excellent networking skills.
• Experience in motivating and leading teams.
• Strategic thinking with execution capability.
• Planning and budget management skills.
• Presentation and training skills.
• Fluent in Japanese and English for business communication.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Engagement with global and local talents.
• Development of marketing skills and experience.
• Networking opportunities with key influencers.
• Support for creative and strategic initiatives.