Product Marketing Manager, LATAM - Remote

Overview

We are seeking a results-driven Product Marketing Manager to lead go-to-market initiatives across LATAM. This role will drive product adoption, execute digital marketing campaigns, and enable sales teams to succeed in the LATAM market.

In Short

• Develop and execute go-to-market strategies for product launches across LATAM markets
• Conduct market research and competitive analysis to identify positioning opportunities
• Define target customer segments and create buyer personas specific to LATAM regions
• Partner with sales leadership on pricing strategies and launch coordination
• Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
• Create localized content strategies for diverse LATAM audiences
• Optimize campaigns across mobile and desktop users and manage marketing automation platforms
• Monitor performance metrics and optimize campaigns based on ROI
• Develop sales materials including pitch decks, product sheets, and case studies
• Create and deliver product training programs for regional sales teams

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 4+ years of product marketing experience, with 2+ years in Latin American markets
• Fluent in Spanish (native or near-native proficiency required)
• Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
• Experience with digital marketing channels and marketing automation
• Excellent communication skills and ability to work across time zones

Benefits

• Join a diverse team of professionals from over 40 nationalities
• Work in a high-standard and inclusive environment
• Opportunity to empower clients with intelligence to disrupt adversaries
• Engage with a company recognized by Gartner and Fortune 100 companies