Senior Director of Product Marketing - Remote

Overview

The Senior Director of Product Marketing will lead Real’s product marketing function, focusing on fintech products and ancillary services, to drive growth and agent engagement.

In Short

• Lead product marketing strategy for fintech and brokerage offerings.
• Build and develop a product marketing team.
• Own the agent value proposition and ensure consistent messaging.
• Manage end-to-end go-to-market planning for product launches.
• Collaborate with cross-functional teams to support agent success.
• Drive agent adoption of Real’s products and services.
• Establish KPIs for product launch and messaging effectiveness.
• Influence at the executive level and collaborate across departments.
• Utilize data-driven insights to report at the C-suite level.
• 12+ years of experience in product marketing, with leadership experience.

Requirements

• Proven track record in fast-growth environments.
• Experience in software-based technology companies.
• Expertise in fintech and financial services preferred.
• Strong ability to influence and communicate effectively.
• Experience in B2B marketing is ideal.
• Exceptional storytelling and strategic thinking skills.
• Comfortable with KPI management and reporting.
• Ability to excel in a player-coach role.
• Experience marketing ancillary services is a plus.
• Strong leadership and collaboration skills.

Benefits

• Work in a fast-growing global real estate brokerage.
• Opportunity to shape the product marketing function.
• Collaborate with cross-functional teams.
• Participate in company events and meetings.
• Inclusive work environment that celebrates diversity.