Associate Product Marketing Manager - Remote

Overview

The Associate Product Marketing Manager will lead market research initiatives to ensure product viability and support go-to-market strategies, working closely with product management and sales teams.

In Short

• Lead market research to define commercially viable products.
• Document market expectations and customer outcomes.
• Produce concise research artifacts for product initiatives.
• Collaborate with product and sales teams for alignment.
• Support the launch process for new features and releases.
• Equip sales teams with effective tools and messaging.
• Attend customer events and industry conferences.
• Utilize AI tools to enhance research and output speed.
• Contribute to major product launches with minimal oversight.
• Develop trusted relationships with cross-functional teams.

Requirements

• 1-4 years of experience in product marketing or related fields.
• Bachelor's degree in marketing, communications, or business preferred.
• Strong written communication skills for concise documentation.
• Ability to manage time and prioritize tasks effectively.
• Curiosity about enterprise SaaS and B2B buyer evaluation.
• Comfort in a fast-paced, agile environment.
• Familiarity with account-based marketing principles is a plus.
• Experience with AI tools in research and writing workflows preferred.
• Exposure to marketing/sales platforms like Salesforce or HubSpot.

Benefits

• Opportunity to shape product marketing strategies.
• Collaborative work environment with cross-functional teams.
• Engagement in innovative market research practices.
• Participation in industry events and conferences.
• Professional development in product marketing and SaaS.