Senior Data Analyst - Performance Marketing - Remote

Overview

As a Performance Marketing Data Analyst, you’ll play a critical role in measuring, analyzing, and optimizing our marketing campaigns. You’ll work closely with our performance marketing, data, and product teams to deliver data-driven insights and strategic recommendations.

In Short

• Analyze marketing data across channels to evaluate performance and optimize spending.
• Provide data-driven insights to optimize campaigns and achieve KPIs.
• Contribute to marketing mix modeling efforts.
• Develop forecasts, budgets, and projections for marketing campaigns.
• Conduct deep-dive analysis on customer behavior and retention.
• Build and maintain performance dashboards for real-time insights.
• Design and analyze A/B tests for optimization.
• Collaborate with product, finance, and data science teams.

Requirements

• Bachelor’s degree in a quantitative field; Master’s is a plus.
• 5+ years in a data analytics role focused on performance or digital marketing.
• Proficiency in SQL and data visualization tools.
• Knowledge of statistical analysis and A/B testing; familiarity with Python or R is a plus.
• Ability to interpret complex data into actionable insights.
• Excellent communication skills for presenting data insights.
• Ability to manage multiple projects in a fast-paced environment.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Collaboration with cross-functional teams.
• Potential for career growth and development.