Marketing Analyst (Content & Creator Focused) - Remote

Overview

At Purely Optimal Inc., we are a forward-thinking e-commerce brand in the supplements niche, dedicated to delivering exceptional health products. We’re on the hunt for a Marketing Analyst who’s equal parts strategist and executor, someone who doesn’t just think creatively, but turns ideas into impact. This is a high-ownership role for a self-starter who thrives in fast-paced environments and knows how to connect data, content, and creators to drive growth.

If you're looking for a role where you can wear multiple hats, move fast, and evolve with a dynamic team, then keep reading.

In Short

• Research & Insights: Track audience behavior, emerging trends, and competitor activity to inform strategy.
• Performance Analysis: Review and interpret campaign and content performance data to generate actionable recommendations.
• Creator Strategy: Build and manage influencer and creator partnerships; write compelling creator briefs aligned to brand goals.
• Content Support: Write marketing copy (social captions, hooks, campaign messaging) and help guide content direction.
• Social Management: Occasionally post and manage content across platforms when needed.
• Campaign Execution: Support influencer activations and broader marketing initiatives to grow awareness and engagement.
• Strategic Collaboration: Work directly with leadership on planning, testing, and executing marketing strategies.
• Reporting & Optimization: Deliver regular performance insights and suggest new directions to keep campaigns effective and evolving.

Requirements

• Know how to connect the dots between data, content, and community
• Are resourceful and proactive — you don’t wait to be told what to do
• Thrive in environments where you're expected to run with ideas, not wait for handholding
• Can confidently shift between strategy and execution
• Are excited to collaborate across functions and wear multiple hats
• Are comfortable with creative tools like Canva, CapCut, Photoshop, or anything else that helps you get the job done
• Understand the dynamics of platforms like TikTok, Instagram, LinkedIn, Pinterest, and more
• Can distill research and trends into clear, actionable recommendations
• Know how to write for impact — from ad hooks to creator briefs
• Love building relationships with creators and influencers

Benefits

• Opportunity to work in a dynamic and growing team
• High-ownership role with room for creativity
• Collaborative work environment
• Access to the latest tools and technologies
• Potential for career growth and development