Strategic Lead, Traditional Media - Remote

Overview

The Strategic Lead, Traditional Media will manage the traditional media process across cross-functional teams, leading the development and execution of media buying strategies aimed at reaching target audiences while overseeing campaign budgets and performance analysis.

In Short

• Manage traditional media processes across teams
• Lead media buying strategy development and execution
• Oversee campaign budgets and negotiate rates with vendors
• Analyze performance data to drive ROI
• Mentor a team of media buyers
• Monitor campaigns across traditional channels
• Identify partnership opportunities for dealers
• Track key performance indicators (KPIs)
• Provide actionable insights and reports to stakeholders
• Foster a spirit of innovation and desire to win within the team

Requirements

• Strong attention to detail and organizational skills
• Automotive experience preferred, retail experience required
• Effective negotiation and communication skills
• Ability to develop innovative campaigns
• Capacity to see the bigger picture in media planning
• Leadership skills to guide team development

Benefits

• Opportunity to work with a leading ad-tech company
• Collaborative and innovative work environment
• Commitment to diversity and equal opportunity