Senior Lifecycle Marketing Manager - Remote

Overview

The Senior Lifecycle Marketing Manager will build and manage the retention engine for two high-growth, better-for-you consumer packaged goods (CPG) brands, creating best-in-class lifecycle marketing strategies.

In Short

• Develop lifecycle marketing strategies for two brands.
• Manage email, SMS, loyalty, and subscription marketing.
• Execute campaigns and build automated marketing flows.
• Analyze data to drive retention and lifetime value (LTV).
• Oversee the tech stack including Shopify and Klaviyo.
• Collaborate with leadership to shape marketing strategies.
• Conduct A/B testing and optimize marketing efforts.
• Build internal automations to streamline processes.
• Document processes and ensure data accuracy.
• Work in a fast-paced environment focused on results.

Requirements

• 5+ years in lifecycle/retention marketing.
• Post-secondary education in marketing or related field.
• Expertise in Klaviyo and Shopify.
• Strong analytical skills with a focus on metrics.
• Experience with automation tools like Zapier.
• Ability to manage multiple projects effectively.
• Excellent communication and teamwork skills.
• Creative problem-solving abilities.
• Experience in DTC or CPG is preferred.
• Basic HTML/CSS knowledge is a plus.

Benefits

• Opportunity to work with innovative brands.
• Flexible working environment.
• Collaborative team culture.
• Focus on personal and professional growth.
• Engagement in meaningful work impacting health and wellness.
• Inclusive workplace values diversity and inclusion.