Paid Media Strategist - Google & LinkedIn Ads - Remote

Overview

ProperExpression is looking for a Paid Media Strategist to join our team. The ideal candidate is a proven PPC expert with 4+ years of hands-on SEM experience, and strong familiarity with LinkedIn Ads.

ProperExpression is a boutique growth marketing agency servicing SMBs in the B2B and B2C space. We support our clients through a suite of services including inbound marketing, digital advertising, SEO, content production and marketing automation.

Our culture is fast-paced, team-oriented and, dare we say, fun. Clients love us for our thoughtful work that pushes boundaries as well as sales. We’re headquartered outside of Washington, DC but this position is available remotely, world-wide, though is expected to adhere to USA East Coast time.

We are big on training and development, as well as work-life balance and work hour flexibility. Our ethos is to hire bright people, support them with guidance and resources, entrusting them with the autonomy to meet and exceed objectives.

We also laugh a lot together. Ask about the bison emoji during the interview to be in on the inside joke.

We work hard, have a lot of fun together and are growing fast. Join us on this exciting journey!

In Short

• Organized and process-driven with high attention to detail.
• Client-facing personality, comfortable and enjoy speaking to clients.
• Excellent verbal communication and writing skills.
• Driven, self-starter personality eager to learn.
• Results and deadline-focused.
• 4+ years of advertising/paid media experience required.
• Mastery of Paid Search, especially Google Ads and Bing Ads.
• Extensive experience with Google’s marketing suite of products.
• Ability to manage ad creation in collaboration with the creative team.
• Experience with CRO and landing page optimization.

Requirements

• Mastery of Paid Social – Specifically LinkedIn Ads.
• Proficiency with display advertising and programmatic advertising.
• Mastery of Excel/Google Sheets.
• Intimate knowledge of analytics.
• B2B Advertising Experience.
• Ability to be hands-on with tactics and campaign execution.

Benefits

• Work From Home.
• Wellness Resources.
• Training & Development.
• Paid Time Off (Vacation, Sick & Public Holidays).