Digital Marketing Specialist - Remote

Overview

Our client is seeking a data- and AB-testing-obsessed Digital Marketing Specialist with deep expertise in Facebook and Instagram advertising and extended knowledge of LinkedIn. You’ll be responsible for planning, executing, optimizing, and reporting on high-performing paid social campaigns across Meta platforms. This role requires a sharp analytical mind, strong A/B testing instincts, and hands-on experience with tracking pixels, remarketing, and conversion-focused strategies. The ideal candidate will also have modern creative skills, using tools like Canva and ChatGPT for basic creative execution.

In Short

• Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills.
• Analyze performance metrics daily to drive data-informed decisions and improvements.
• Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs.
• Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets.
• Set up and maintain Meta pixels, custom conversions, and tracking integrations.
• Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences.
• Create and manage multiple forms of creative across all platforms.
• Integrate campaigns into HubSpot for seamless CRM and lead funnel integration.
• Build remarketing and lookalike audiences from first-party and CRM data sources.
• Produce weekly and monthly performance reports with actionable insights.
• Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features.

Requirements

• 2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success.
• Strong proficiency in Meta Ads Manager, pixel setup, and conversion tracking.
• Deep experience running and interpreting A/B tests and campaign experiments.
• Comfort with analyzing performance data, generating reports, and making data-driven recommendations.
• Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration.
• Working knowledge of landing page optimization and funnel performance.
• Ability to work asynchronously on Slack with weekly video meetings.
• Bonus: Experience with Google Ads and cross-platform campaign strategy.
• Highly desirable: Experience creating ad creative with tools like Canva and ChatGPT.

Benefits

• Opportunity to join a forward-thinking team seeking a tactical, hands-on digital marketer focused on paid social success.
• Manage key campaigns, execute AB tests, analyze data, and contribute to meaningful growth for B2B-focused Facebook and Instagram advertising.